Multi-brand NGR management, real-time affiliate transparency, automated fraud controls, and migration that keeps every affiliate link intact. Trusted by iGaming operators in regulated markets for 18 years.
Trusted by 400+ global brands
These are the three conversations affiliate managers describe in the first ten minutes of every sales call. If any of them sound familiar, you are in the right place.
Every month, the same dispute. An affiliate questions the calculation. You explain it. They push back. The information gap between what you see and what they see is the entire problem — and it costs hours your team cannot afford.
Across brands, licences, and markets, your performance picture is fragmented. Finance wants consolidated numbers. Your affiliate team is doing manual reconciliation. Nothing connects cleanly and the bigger you grow, the worse it gets.
Suspicious affiliates, geo violations, high-value player distortions — each one needs a human review. There is no automated mechanism catching them before they contaminate your reporting or your commissions.
These are the features iGaming operators ask about in every demo — and the ones no other platform publicly names. Each one addresses a real operational problem.
Configure the NGR calculation that matches your actual commercial model — bonuses, taxes, fees, chargebacks. The same calculation logic your affiliates see, fully transparent. No more disputes caused by an information gap.
Automatically flag and isolate suspicious affiliate traffic before commissions are paid. Configurable thresholds for conversion anomalies, geo irregularities, and deposit patterns. The only platform in the category with a named automatic fraud quarantine.
Configure custom commission treatment for a single high-value player event that would otherwise distort an entire RevShare calculation. Protects programme margin from the outlier that no other platform handles cleanly.
One platform, multiple brands. Each brand maintains its own affiliate relationships, commission structures, and reporting. Cross-brand performance visible at the operator level with a single login.
Affiliates see the same data you see — the same NGR feed, the same calculation breakdown. The transparent data layer is responsible for the documented 30–40% reduction in affiliate disputes across our client base.
Advanced module for regulated operators: Affiliate KYC, GDPR consent management, Geo Rotation, Country Control, and Referral URL restrictions. Available to operators under UKGC, MGA, AGCO, and equivalent frameworks.
Already running an affiliate programme?
Cellxpert's migration team handles data transfer, affiliate onboarding, and integration so your programme doesn't miss a beat. Live in 4–6 weeks once confirmed.
We map your existing affiliate data, tracking setup, and integration points.
Your existing affiliate links are redirected through Cellxpert with zero downtime.
Both platforms run simultaneously so you can validate data before cutting over.
Full cutover. Your affiliates, data, and commissions — live on Cellxpert.
Operators who move to Cellxpert from Income Access or MyAffiliates consistently report the same early outcomes: fewer affiliate disputes, faster reconciliation, and visibility they did not have before.
We launched our affiliate programme on Cellxpert and had full tracking, reporting, and commission transparency live within five weeks. The affiliate team didn't have to chase a single NGR dispute in the first quarter.
No report building. No export workflow. Ask CX understands your programme and surfaces the data directly — in the vocabulary of an affiliate manager, not a database query.
The commercial model is designed to reduce the risk of switching — not to lock you in once you have.
No annual lock-in. No multi-year commitment required. If you decide Cellxpert is not the right fit, 30 days' notice is all it takes. This is how confident we are that you will not want to leave.
Every client has a named Account Manager, a dedicated Integration Engineer, and a direct support channel — not a ticketing system. The same team from onboarding through growth. No hand-offs, no re-explaining your configuration.
The product roadmap is driven by operator feedback. New capabilities are released every 30 days — built for what operators in regulated markets actually need, not generic feature requests.
Join 400+ global brands who trust Cellxpert to power their partner programs.
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