This in depth guide on Cookie Deprecation explores how and why major browsers like Chrome and Safari will phase out third-party cookies in 2024. This guide is for Affiliate Program Managers who want to understand the seismic impact these changes will have on how affiliate programs track and attribute sales.

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The Technical Changes you may need for your Affiliate Tracking:

• First-party cookies for privacy-friendly and reliable tracking.
• Server-to-Server (S2S) tracking for accurate tracking and data security.
• Utilising Consent Management Platforms (CMPs).

Your Platform Provider Responsibilities:

• Required Tracking solutions and privacy tools.
• Geo-targeting capabilities for better audience + compliance management.

Mitigating Tracking Inefficiencies for your Affiliates benefit:

• Diversifying businesses beyond third-party cookies.
• Re-evaluating potential attribution models for better accuracy.
• Focusing your efforts to obtain high-quality affiliate partnerships.